At ARGI we are all critically aware of the seismic changes sweeping the Publishing industry. One cannot attend a conference, read a trade publication or speak with a Publishing executive without getting the sense of the enormity of change that the industry confronts.

While this observation is certainly nothing new, it is never-the-less revealing to witness how various publishers and the vendors that serve them are responding.These forces of change are multi-headed hydras: what is content? how is it assembled? who are the readers/audience? who can content be monetized to the widest array of constituencies (readers, advertisers, sponsors, licensees, attendees, etc.)? using the widest array of techniques (paid subscriptions, advertising, one-shots, co-registration, syndication, exchanges)? what is the role of the publisher in a an unfettered UGC world?

The debate as to whether Content is King or Audience are Kings is meaningless. To paraphrase Bill Clinton in 1992, 'it's Both, stupid". This Blog is all about how we at ARGI are thinking about the hydra and what we are doing to respond to it. Along the way we hope that you find these reflections from our employees, clients, friends and families informative, amusing and perhaps provocative every now and then.

All the best,

Ray